Founded by Rebecca Barbaro Sant, The Authentic Brief (tAB) is an innovative concept creative partner which offers clients a unique edge through its pragmatic and wholly authentic strategic processes, doing away with the more traditional approach to marketing and PR. A hands-on approach as well as the vital emotional connection with clients, is key to its success.
Effective communication has become quite a cliché, but is still the most valuable link for companies and brands to gain maximum exposure and generate sales. tAB communicates a client’s particular story and gauges the needs of the audience to translate into a resonating response.
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