Through the series Creativity Chronicles, we catch a behind-the-scenes glimpse behind the work and vision of the creatives that together shape the collective and what it represents.
I recently shared a chat with Emma Fsadni, a fresh, emerging contemporary artist who is bursting with ideas, which she transforms into two-dimensional media expressing her reflections on conflicts surrounding themes such as idealization, habits, and perception.
Tell us something about yourself, something not related to your project/design or business.
I love calmly walking through the streets of Valletta whenever I'm feeling a little off. There is something about such an environment that makes me feel connected to others, while finding contentment in my own solitude.
When was the first time you had any idea about your project/design/company?
Currently I feel that my artistic practice is still taking shape. This being said, I have always been a very visual person. As a result, I feel a pull towards the arts, both as creative outlet but also as a way to communicate and challenge concepts that come to mind. It’s an opportunity to take something that starts as a fleeting vision, feeling, or thought and bring it into visual existence.
Does your project/design/company have a significant name? If so, what is the meaning behind it and how did it come about?
Since art is something that continues to evolve from one work to another, I don't have one fixed name that fits all. Such a decision varies depending on the project being pursued at the time, with each body of work being given an individualised and relevant title.
Did you gain a formal education in creativity? What, do you feel, played an important role in your creativity?
I graduated with a First Class BA Honours Degree in Fine Art in 2018. I definitely feel that putting myself in a situation where I was committing to something long term helped me focus my energy and pursue ideas that may have otherwise been left unsurfaced, pending, or completely disregarded. Since my graduation, I have made a conscious effort to sustain this mindset of pursuit towards my practice.
Where do you draw your inspiration from?
My concepts typically root from my own life experiences, observations and moments of self reflection – a feeling, noise, colour, or conversation could trigger something. I then put these thoughts into question and take it from there. As for visuals, I find that magazines and instagram accounts that portray an innovative and creative ethos are a good way to gauge an impression of aesthetic. This being said, I feel it is important not to get over influenced and stimulated by something intangible, but rather allow things to truly formalise in process. Attending exhibitions is another way I source inspiration, in this case, more so to motivate the concept of producing towards a collective and connective environment.
When you first started thinking about your project/design/company, did you think you would be in the place you are now? Is it where you hoped to be?
Although I’m still at the early stages of my artistic career, I am more than content with how things are progressing. I am aware that I still have a lot of development ahead of me. I see this as a positive, not a negative, one can only learn through experience. I try to remind myself not to be scared of the unknown, and to remain curious in process.
Have you won any awards, recognition, etc., for projects/designs?
My proposals and artworks have been chosen for a selection of opportunities, however, I have never won something specific. Then again I feel as though hearing from individuals who appreciate and/or relate to one’s artwork, whatever form it may take, is already a reward in itself.
What has been the most highlighted event/milestone for you, so far?
The most recent highlight would be the collaborative exhibition Displacing I held earlier this year with a fellow artist and friend, Martina Camilleri. Having full creative, curatorial and technical freedom was a lot of responsibility for us to take on, but it was a great learning experience. We had a clear vision of what we wanted to capture, and we materialised it.
Do you still feel that same passion about your business as when you first started, or when you had the initial idea?
I’m not going to lie, towards the end of my studies the constant pressure to produce got slightly overwhelming. At times, things started to feel like more of a chore rather than something I was choosing to do. After graduating, I needed some time to recharge, and now that my art is no longer tied to an academic framework I can take it wherever I want. I’m lucky in that I don’t have external pressures that determine or limit the type of art I produce, allowing me to tap into whatever concept or aesthetic I wish to explore.
What most helped you get to where you are now and what helped you follow through with your ideas?
I would say that making a habit of actually setting aside time to explore my creativity helps tremendously. Things don’t come to life overnight. Although the pressure of a deadline is good for remaining accountable, the process itself shouldn’t have to feel rushed. I believe that one should be at ease when going into a creative endeavour, especially if it’s self initiated. For me, that means giving myself the time to do things at my own pace, and on my own terms. If I don’t feel good about what I’m doing, the work won’t remain authentic. I also find that removing myself from my workspace and visualising what I wish to embody and portray gets me energised and helps me remain in alignment with my pursuits.
If you could start the project over again, what would you change or do differently?
As an artist every new artwork or project taken on is an opportunity to build upon the lessons learnt from previous experiences. I often remind myself not to let the drive for perfection hold me back from starting the task at hand. The reality is the sooner you start the more ‘buffer time’ you allow yourself to experiment and improve on your work.
What is the one thing that you want people to come away with when they see/use your design, purchase your product, or get to know of your company?
I wish for my artwork to stimulate viewers to think beyond their habitual thoughts, this doesn’t necessarily have to fall in line with what I intended for the work - the idea that I am influencing a new and constructive outlook in someone is already enough. Furthermore, I want my work and attention to detail to be appreciated, it is always nice to know know you have created something that someone besides yourself enjoys.