Through the series Creativity Chronicles, we catch a behind-the-scenes glimpse behind the work and vision of the creatives that together shape the collective and what it represents.
I caught up with the founder of The Authentic Brief, a consultancy founded by Rebecca Barbaro Sant that aims to support the creative process by providing marketing solutions that are wholly tailored to a brand’s unique dna.
Tell us something about yourself, something not related to your project/design or business.
I love my family. I seek adventure. Love being a fool.
When was the first time you had any idea about your project/design/company?
I believe it was around 7 years ago. I was working with an advertising agency and noticed there was a niche in the market that wasn’t yet tapped into.
Does your project/design/company have a significant name? If so, what is the meaning behind it and how did it come about?
The mission of the company is to always want to be authentic in everything that we do. Brief because we work on projects only.
Did you gain a formal education in creativity? What, do you feel, played an important role in your creativity?
I did a BA in advertising and branding at the University of Creative Arts UK and others. I don’t think university helped my creativity, but it helped me learn how to structure and understand my thought process more. I also learnt that you will only learn as much as you want to learn.
In-between I completed an internship in Malta, and after I finished university I did another internship in New York which was not handed on a silver platter but I learnt how to be hands on in strategy and branding.
Where do you draw your inspiration from?
Humans. Boredom. Traveling. Adventure. Music. Creative Books… basically from everything and everywhere.
When you first started thinking about your project/design/company, did you think you would be in the place you are now? Is it where you hoped to be?
To be honest, this is a hard question. I am very critical of my own work. All I know is that I want to continue to learn and grow.
Have you won any awards, recognition, etc., for projects/designs?
All I can say is that I am proud of the Alberta #YourChoice campaign, which I believe will always be my number 1 award to myself - even if I were to win other awards in the future.
What has been the most highlighted event/milestone for you, so far?
My first clients that believed in me when I first started would always be my most highlighted milestone.
Do you still feel that same passion about your business as when you first started, or when you had the initial idea?
I believe work is like a relationship, you will have your ups and downs but if you love it you’ll want to keep the fire alive.
What most helped you get to where you are now and what helped you follow through with your ideas?
Being open minded, listening to others and sift what I believe is relevant to me and being patient.
If you could start the project over again, what would you change or do differently?
Maybe spend more time working abroad but I can’t say I would change or do something differently. I have learnt soo much. It was not perfect but that’s the beauty of it all. There is always time to change and do things differently.
What is the one thing that you want people to come away with when they see/use your design, purchase your product, or get to know of your company?
To be emotionally engaged.