Traction Talks is tackling Experiential Marketing.
The age of offering samples at the supermarket is over. Rather than hoping that people will try your product as they absent-mindedly walk past (and hoping that they actually like it), Experiential Marketing now is all about finding innovative and exciting ways to introduce your product to your audience in a way that makes them want to talk about it.
The age of digital-only is also over. With so many brands competing for attention online, integrated events and activations are the way forward if you stand any chance in engaging with your audience in the real world while also sparking digital conversations about it.
Traction Talks will dive into the importance of having a communication strategy tied to events and activations.
Our guest speaker, Roderick Spiteri Schillig will discuss how to attract key candidates and retain employees through events and activations.
The talk will continue with our resident Switcher, Luke Azzopardi, who will tackle the importance of closing the brand and communication loop with all that is related to experiential marketing.
Spaces are limited - book your spot now!